The ShotLink System is a revolutionary platform for collecting and disseminating scoring and statistical data on every shot by every player in real-time. The vision of the system is to "Turn data into information, information into knowledge, and knowledge into entertainment."
The TOUR implemented its first electronic scoreboard system in 1983. This initial program provided 19 electronic scoreboards on-site at each PGA TOUR event. The system was supported by a proprietary data collection device and two mini-computers.
The scoreboard system was upgraded in 1987 to use a wireless device for data collection and an official record keeping system was introduced at the tournament site to record the scoring for historical purposes.
In 1999 an analysis of the scoring system was conducted to determine a strategy for the future. The analysis concluded that the existing system should be replaced by a more capable and sophisticated system. This system would become known as ShotLink.
CDW and the PGA TOUR
In 2008 CDW became the Official Technology Partner of the PGA TOUR and Champions Tour establishing a five-year integrated marketing and business partnership. CDW powers ShotLink with state of the art technology and guidance regarding the use of that technology. CDW specialists are leveraged to help solve specific technology problems as well as to offer pro-active advice regarding the future technology footprint for ShotLink.
The ShotLink system is operated by a small staff of PGA TOUR employees and a volunteer workforce each week. It normally takes approximately 350 volunteers per event to score the golf tournament. This equates to approximately three man years of effort (between staff and volunteers). The annual ShotLink volunteer count on the PGA TOUR is approximately 10,000!
How is ShotLink used?